The Vector Group started business as a sales promotion company in 1993, and has since developed as a pioneer in strategic public relations (PR) in the marketing field and grown to a scale which sees it recognized as one of Japan’s leading PR firms. Economic, marketing and media trends have shifted drastically in Japan in recent times. Although corporate investment in marketing has been declining in line with a slowdown in the domestic economy, the competitive environment has actually intensified and companies are under more pressure than ever to conduct effective marketing activities.