Mohegan INSPIRE, located 15 minutes by shuttle bus from Incheon International Airport in Yeongjong Island, is a large-scale entertainment integrated resort that combines various resort facilities, entertainment elements, and top-notch hospitality services. The grand opening was held on March 5, 2024. INSPIRE features three premier hotel towers with different concepts each (totaling 1,275 rooms), Korea's first multi-purpose arena with 15,000 seats, a versatile indoor water park in the form of a glass dome, state-of-the-art MICE facilities with the largest hotel ballroom in Korea, an outdoor entertainment park where up to 30,000 people can enjoy various experiences, a casino exclusive for foreigners, a 150-meter-long digital entertainment street, and commercial facilities that blend shopping, dining, and entertainment.

Since INSPIRE has various facilities, and is taking a phased opening strategy, we have conducted our PR activity along with the facilities situation and events. Not only our daily media approach activities, but also held a press conference towards the Japanese media in Japan, conducted press tours and invited the media to the grand opening ceremony.

To increase INSPIRE‘s awareness and establish positioning as Asia’s most inspiring entertainment destination for unique escape driven experiences shared over generations", approached to the media in 2 angles. For positioning we approached the business media and conducted interviews with the spokesperson and introduced INSPIRE’s strategy, and facilities charms. To introduce the experience of the facility, invited lifestyle travel fashion etc. media to press tours and led to exposure of experimental articles that introduces depth articles.

The facility is expanding and we are continuing our PR activity effectively to deliver the “Grandeur“ of the facility through media, such as through press tours by setting a theme and to gain media exposure in the suitable media and expand awareness.