INITIAL was established as an independent comprehensive PR firm by spinning off business divisions from the Vector Group companies ANTIL and Platinum. INITIAL aims to create a speedy and flexible framework for PR in line with changes in the market to provide more effective PR services.
General PR Consulting and Branding
Vector provides wide-ranging communications-related services driven by a quattro branding method in which we focus on four types of media, namely paid, earned, shared and owned media. We provide consulting on public relations (PR) and develop and distribute content. Contact us for anything concerning your PR needs in one of our specialty domains that include digital PR business, risk and corporate social responsibility (CSR).
Promotion and Event Production
We plan, produce and run from PR events with a focus on the quality and quantity of media exposure to promotions in which people can experience products and services first hand and that excite and move consumers.
|Head Office||Akasaka Garden City 18th Floor, 4-15-1 Akasaka, Minato-ku, Tokyo 107-0052, Japan|
|Established||August 1, 2012|
|Shareholder||Vector, Inc. (100%)|
|Business||PR planning and operation, PR consulting and agency, branding activities, investor relations support, risk management, market research, event planning and operation|