At present, the role of PR and the area it covers are growing significantly due to changes in various market environments and the increasing amount of attention being paid to PR. As the volume of information being transmitted worldwide increases and distribution channels diversify, PR companies are strongly required to design and implement comprehensive strategies that straddle all communication domains.
Alongside these market changes, we aim to provide even better PR services by creating a framework enabling swift and agile action. To achieve this, INITIAL was established as a new comprehensive PR firm following the splitting off of business divisions from ANTIL and Platinum within the Vector Group, making it an independent organization.
Our goal is to be an organization that always provides optimal services as a partner of our client companies without being bound by existing frameworks.
We have the capability to deliver information and messages that resonate with people and society by broadly grasping global trends and to generate and bring shape to creative ideas that move people.
Through these efforts, we will make every effort company-wide to expand the possibilities of PR and contribute to the development of our client companies.

Yui Fujiwara, President
INITIAL, INC.