In recent years, there has been an increasing number of cases where regulations and other legal systems have become obstacles to the development of new products and services.
In other cases, companies’ response to regulatory changes have been slow, such as the introduction of new environmental standards, resulting in a loss of market share. When revisions to a system lead to advantages for your company or industry, the environment allows for significant business growth. On the other hand, regulatory changes that aid only some companies and organizations are subject to severe criticism for their selective benefits.

Up until now, old-style lobbying activities in Japan were conducted mainly by petitioning the authorities to insert the intentions of company and industry into government and administration.

What is now required, however, is "public affairs," a new type of lobbying that positions the company's business as a means of contributing to the resolution of social issues, which then instigates recommendations to the political and administrative authorities in an open manner, backed by the support of experts and public opinion.

Public Affairs Japan, as an experienced and knowledgeable group of professionals, develops and supports the implementation of public affairs strategies.